At GBS it's our mission to drive business results through the engineering and deployment of high-performance technologies. And as specialists in helping B2B companies succeed, we thought this article written by our ShoreTel partner was highly relevant. Watch how a ShoreTel Cloud-based Communications phone system can help you drive results.
WRITTEN BY KATIE KREGEL, DIRECTOR, GLOBAL CORPORATE MARKETING / SHORETEL
Digital is part of everyday life, which means all companies and industries need to have a digital strategy to remain competitive. Yet, new research from McKinsey shows that B2B companies fall short of B2C companies when it comes to digital advancements.
While B2B companies face more challenges when it comes to digitization (they have to deal with more decision-makers in the buying cycle, for example), B2B customers are coming to expect, and even demand, access to digital tools for evaluating products and services and for making purchasing decisions. Going a step further, these same customers want greater transparency around pricing and a more positive, proactive sales experience. In total, this points to the need for B2B companies to make up ground in digital technology investment.
McKinsey points to four key areas—Strategy, Organization, Skills Deficit, and Culture—where closing the digital gap can bring the greatest ROI for B2B companies. When we take a closer look at these areas, it becomes clear that emphasis on one unifying component can offer advances across the board: cloud communications.